Community Marketing Specialist
Klättermusen AB
Since 1975 Klättermusen has been a pioneer in making refined Scandinavian Mountaineering Equipment. The designs combine utility and extreme durability, always with consideration of the environment in mind. Klättermusen supports and inspire outdoor enthusiasts through unforgiving weather conditions and unpredictable terrains. Rigorously tested in real-world conditions, the equipment embodies Klättermusen’s commitment to creating the best and most sustainable equipment available. We are now looking for a Community Marketing Specialist to join our brand new team in Copenhagen.
As our Community Marketing Specialist in Copenhagen, you’ll be the friendly face (and well-worn boots) of Klättermusen in Denmark. You’ll build genuine relationships with local athletes, creatives and outdoor communities, bringing our brand to life through events, retail activations and collaborations. From a community trail run to a climbing gym talk or a get-together after a gear test, you’ll create experiences that make Klättermusen feel less like a brand and more like a trusted companion in the Scandinavian Mountaineering Mindset.
Key Responsibilities
- Build a community: You’ll be out there meeting mountain guides, climbing crews, creative collectives, indie retailers and the low-key legends who live and breathe the outdoors. You’ll keep those relationships real and ongoing, helping Klättermusen show up in all the right places, with the right people.
- Grow a local network of ambassadors: You’ll scout and support a crew of local ambassadors, artists, and ‘friends of the brand’; the ones who move culture forward without trying too hard. You’ll give them space to create, connect, and carry the Klättermusen story in ways that feel honest and earned.
- Events: You’ll concept, plan, and run events that feel more like meet-ups and less like corporate theatre. Think curated, thoughtful, and human-first. It’s all about community connection. From gear test hikes and trail running events to pop-up hangouts and intimate workshops this is where our ethos comes to life.
- Culture Radar: You know what’s bubbling up in the scene, street culture, sustainability circles, and the corners of Denmark where interesting things tend to start. You’ll turn that cultural radar into smart, sensitive activations that feel one step ahead (but never out of touch).
- Retail Support: Support our retail team and make sure the Klättermusen experience shows up strong. You’ll help translate community energy into real-world foot traffic.
- Partnerships: Team up with local partners to bring our brand to life where it matters. From in-store takeovers to co-hosted events, you’ll help build bridges between retail, community and local culture.
- Storytelling: Work with internal teams and local creators to tell stories about Klättermusen’s Scandinavian Mountaineering mindset.
- Campaigns: Bring global and seasonal campaigns to life for Danish audiences. Find the local angle, grow our following and help connect our email subscribers, WhatsApp community and local Strava club.
- Budget & Results: Manage the local community marketing budget and keep track of where the energy is going. Share what’s working, what we’re learning and how we can keep growing.
- Established network in Copenhagen and a strong ability to build lasting local relationships.
- At least five years’ experience in community marketing, brand experience, events or partnerships. Experience in the outdoor industry is an advantage.
- A genuine connection to the outdoors and an understanding of the people and communities who spend time in nature.
- Experience building local communities, including working with ambassadors and creators and delivering engaging activations.
- Ability to turn brand strategy into relevant experiences across different settings, from outdoor locations to cafés and climbing gyms.
- Strong project management skills, including coordinating timelines, budgets, partners and event logistics.
- A proactive and flexible approach, with the ability to work independently, collaborate with others and adapt while keeping priorities in focus.
- Fluent in Danish and English, with confidence writing, presenting ideas and engaging with communities in both languages.
Join a fast-moving, forward-thinking team at a global outdoor brand. You’ll help shape innovative, sustainable products and bring our Scandinavian Mountaineering mindset to life for outdoor communities around the world. Working closely with international production, sourcing and testing teams, you’ll have room to make a creative impact, grow professionally and help turn ideas into gear and experiences guided by our philosophy: “Maximum safety for you, minimum impact on nature.”
The position is a Full-time position based in Copenhagen.
We only accept applications through this channel. Your application will be stored in our database, and we will contact you if a suitable position becomes available. Applications will be handled on an ongoing basis.