Head of PR
GANNI
Your Mission & Responsibilities Ahead Of You
You will be responsible for defining and executing GANNI’s global PR strategy across all markets, ensuring a strong and consistent brand presence while allowing for local relevance. This includes leading seasonal storytelling, key brand moments and global campaigns that shape how GANNI shows up in culture.
A key part of the role is overseeing all global media and press relations, building and maintaining strong relationships with international editors, journalists and opinion leaders, while managing press calendars, media lists, press releases and global announcements. You will also lead the PR strategy for key events including Fashion Week, brand activations, collaborations and special projects, working closely with internal teams and external partners to bring brand moments to life.
In addition, you will manage and coordinate local PR agencies across key markets (UK, US, CHINA), ensuring clear alignment, strong execution and consistent performance through defined KPIs and reporting frameworks.
The role further includes defining and leading the global talent and cultural partnerships strategy, building and maintaining strong relationships with international key opinion leaders and cultural voices aligned with the brand. You will own and manage the global PR budget, while continuously tracking and analysing PR performance, media impact and brand visibility, translating insights into actionable improvements.
Must Have Requirements
We are looking for a candidate with strong experience within PR and communications, who is comfortable operating in a fast-paced, international and creative environment. You are both strategic and hands-on, with a strong ability to turn vision into execution.
- Solid experience in PR and communications, ideally within fashion, luxury or lifestyle brands
- Proven experience leading global PR strategies and working across international markets
- Strong network within global fashion, lifestyle and cultural media
- Experience managing agencies and cross-regional teams
- Strategic thinker with a hands-on, execution-driven mindset
- Strong storytelling, communication and relationship-building skills
- English fluent (mandatory), Danish or other languages a plus
We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).
The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!
GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing PR & Comms team!
DIVERSITY, EQUITY & INCLUSION
At GANNI, we are committed to creating an inclusive environment where everyone feels valued, respected, and empowered to thrive. We actively encourage applications from people of all backgrounds - regardless of gender identity, sexual orientation, ethnicity, racial identity, religious belief, disability status, or personal expression.
We believe that diversity drives creativity and innovation, and we are dedicated to building a team that reflects the world around us.
To support unbiased hiring, we kindly ask you not to include your photo, age, or marital status in your CV - we’re only interested in why you’re a great fit for the role.
BE BOLD AND JOIN OUR GANNI COMMUNITY!
We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI community.
We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.
MORE GANNI GOODIES
You will be working out of our unique GANNI house located in the beautiful City Center of Copenhagen on top of the Bremerholm flagship store. Besides our amazing and colorful new office facilities, we are also proud of our inhouse GANNI kitchen that offers healthy and sustainable food cooked by our passionate in-house chef.