VP of Sales - be the first Sales leader at proprty.ai
proprty.ai
You'll own go-to-market execution across Denmark, Norway, and the Netherlands, and eventually in new markets. You'll work closely with our founder and CEO. You'll set the team's direction and own the results, but you're never building alone. The founder is your strategic sparring partner on key deals and market decisions.
We're looking for someone who knows what early-stage startup sales takes, someone who wants to help build the playbook, grow the team, and still get in the room to personally run the sales process while that team comes together. You'll join at the point where the product is proven, the first customers are the proof, and the ceiling is largely set by how well you build the machine.
What We're Looking For
You've built or scaled a sales function before, ideally across multiple markets. You're as comfortable coaching a rep through a deal as you are picking up the phone to run one yourself. You lead by doing - you know what sales leadership looks like in a startup where the playbook is still being written, and that motivates you.
You believe a sales process should be disciplined, structured, and methodical. You know that closing complex, enterprise-level B2B SaaS deals takes more than instinct. It takes process, coaching, and follow-through.
At proprty.ai, we're an AI-first company (it's in our name), so you're excited to build an AI-first sales organization, using the latest tools to work smarter.
Your Responsibilities
- Recruit, lead, and coach the sales team, including the BDRs and Sales Executives already in market, and grow the team as we expand
- Build and own the sales strategy and playbooks across Denmark, Norway, the Netherlands, and future markets
- Own revenue targets and pipeline health across all active markets
- Personally run and close new logos as a player-coach while the team scales up around you
- Own and evolve our sales process in HubSpot, keeping pipeline clean, consistent, and forecastable
- Partner closely with the founder on strategy, key deals, and market entry decisions
- Engage both technical and commercial decision-makers at property organizations, leading enterprise deal cycles from the front
- Connect Sales, Marketing, and Customer Success, and feed market and customer insight back into product and GTM strategy
- Proven experience leading or building a B2B SaaS sales function, having hired and managed a team of AEs and/or BDRs
- Strong track record in complex, enterprise-level B2B SaaS sales, with contracts ranging from six figures to over 1M DKK in ARR
- Willing to be hands-on and carry your own deals while you build out the team
- Experience with structured sales methodologies such as MEDDICC, ABM, and value-based selling
- Comfortable operating across multiple markets and cultures, and can hold each one accountable to its own numbers
- A builder mindset. You've worked in a startup or fast-paced environment before and know what it takes to succeed while the foundations are still being laid
- Based in Copenhagen. This is where the role is anchored, with potential travel to Norway, Germany, and future markets
- Fluent in Danish and English. Norwegian or German language skills are a strong plus given our current markets
- Experience in real estate, proptech, or sustainability-adjacent industries is a plus, not a requirement
Who We Are
proprty.ai is a Danish AI SaaS start-up helping property portfolio owners make smarter, more sustainable decisions about their buildings. We automate technical condition assessments and generate data-driven maintenance plans that reduce risk, save money, and minimize CO₂.
We already work with some of Denmark's largest real estate players, with roughly 18% of the Danish residential property market under partnership, a strong anchor in Norway through OBOS, one of the country's largest and most influential real estate organizations, and our first customer signed in Germany as we build out that market.
We have a real problem to solve, and we're building the team to solve it at scale.
Ready for the next step?
Send us your CV, your LinkedIn profile, and a short note on why this role is right for you. If you have what it takes, we'd love to talk.