Paid Search Specialist

Join Flying Tiger Copenhagen as a Paid Search Specialist, navigating the dynamic landscape of PPC advertising on Google. If you're passionate about precision, data-driven decisions, and constantly staying at the forefront of search marketing trends, this role is your gateway to contributing to one of the world's most successful - and definitely most fun - retailers!

This is the job:

As a Paid Search Specialist, you'll be instrumental in driving our growth strategy through strategic campaigns on Google. Take the lead in shaping and executing high-impact paid search and video advertising efforts, optimizing data insights, and seamlessly integrating campaigns into broader marketing initiatives.

Your main responsibility:

• Lead the planning and execution of compelling paid search and YouTube campaigns on Google.
• Drive and own the strategy for paid search, ensuring optimal performance and staying up to date on new technological developments (e.g. AI).
• Analyze and report on the effectiveness of paid search campaigns.
• Dive into data insights to refine strategies and enhance campaign performance.
• Collaborate with cross-functional teams to align paid search efforts with broader marketing initiatives.

This is you:

You're a seasoned Paid Search Specialist with over two years of hands-on experience. Your expertise covers successful PPC campaigns, including search, shopping, YouTube, Demand Gen, and performance max. You navigate Google Ads with ease, bringing analytical insights for campaign optimization. Your strategic mindset aligns paid search efforts seamlessly with broader business objectives.

In general, the following qualifications are required:

• Proven experience (minimum of 2 years) in developing and executing successful paid search campaigns, with hands-on experience in search, shopping (including feed management), YouTube, Demand Gen, and performance max campaigns.
• In-depth knowledge of the Google advertising platform.
• Analytical mindset with the ability to interpret data to derive actionable insights for campaign optimization.
• A strategic mindset to align paid search efforts with overall business objectives.
• Passion for staying updated on the latest trends and innovations in paid search marketing, especially development in AI.
• Strong communication skills and a collaborative spirit to work seamlessly with the marketing team.
• Fluent in English, both in speaking and writing.

This comprehensive set of skills and experiences will make you an integral part of our team at Flying Tiger Copenhagen. We look forward to welcoming an individual who not only possesses technical expertise but also brings a curious and innovative mindset to our dynamic workplace!

This is us:

You will be a part of our Customer & Digital department, within the Marketing area together with more than 30 close colleges at our HQ office at Strandgade in Copenhagen.

Flying Tiger Copenhagen is a company with strong values founded in Scandinavian culture. We want to be fun and relevant, and we put our heart into everything we do. If this resonates with you, hurry up and apply – we can’t wait to hear from you.

Flying Tiger Copenhagen offers:

• Probably the best location - in the heart of Copenhagen
• Attractive pension plan
• Private health insurance - also including children
• Flexibility with the opportunity of working from home
• Special discounts in our own Flying Tiger Shops
• Fun and dynamic culture
• A social and informal workplace with parties, Friday bars, staff club etc.
• International work environment founded in Scandinavian culture
• Delicious restaurant food in our own canteen everyday – including cake on Thursdays
• Celebration and many other occasions to eat Cake
• And much more…

Did you know?

We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here.