Content Lead
Wilmo.ai
Content
Lead
Own our story and build the content engine behind Denmark's strongest LinkedIn brand. Help ensure that all ecommerce brands know about Wilmo.
The Role
Own Wilmo's story
Wilmo has built the biggest brand on LinkedIn in Denmark, mostly through images and text. We believe the next chapter is video, and we're looking for the person to own it.
Your job is not to make polished corporate films. It's to own our story and find the best way to tell it. Right now that means video: founder-led, employee-led, customer-led. Raw, native, and built for the feed.
You'll work directly with Villads and the team, build the content engine from the ground up, and have full ownership of how Wilmo shows up in the one place that matters most in B2B today: the attention economy.
Day to day
Own founder- and employee-led video
Pull the ideas out of Villads and the team, film them, edit them, and ship them across different social platforms. Test, scale what works, kill what doesn't.
Turn customers into stories
Travel to customers, capture video case studies on-site, and edit them into distribution-ready content that shows real, measurable results.
Build the content engine
Own the system: pillars, cadence, calendar, and how we measure what's working. You build the motor, not just the output.
Repurpose everything
Turn one long founder conversation or customer interview into 10 to 15 pieces of content across formats and channels.
About You
You'll thrive here if
You get the story out of people
This is the rarest skill and the one we care about most. You can sit down with a team member or a customer, ask the right questions, and walk away with something people actually want to watch. Scripted teleprompter reading is not it.
You ship fast and iterate
You test many formats, read the data, kill what doesn't work, and double down on what does. You can point to a format you found that started working and show how you scaled it.
You have taste for what performs
You understand the feed. You know why identity-first, native content beats polished brand films in 2026, and you can tell the difference between content that looks good and content that lands.
You're a one-person pipeline
You shoot and edit yourself, from idea to published, without waiting on an agency. You're fully comfortable with modern tools, including AI.
You're a self-starter
You anticipate, propose, and own. You don't wait for briefs, you bring ideas to the table before anyone asks.
Compensation & Benefits
35,000 - 40,000 DKK / month
Competitive base salary.
0.25% Warrants
You own a piece of what we build together.
Copenhagen office + travel
Work with the team from our office on Østerbro, and out on the road when we film customers.
Meals covered
Breakfast, lunch, dinner, and snacks are covered when you are in the office.
What Success Looks Like
Content compounds. We judge the engine over quarters, not likes in a week, and we don't chase views for the sake of views.
- ✓First 90 days: the engine runs. Clear pillars, a consistent cadence, and a content calendar we can rely on.
- ✓By 6 months: one or two formats are clearly working, with strong watch-time and engagement from ecommerce decision-makers.
- ✓Ongoing: more of the right people know Wilmo, engage with us, and mention our content when they reach out.
- ✕A role making polished corporate brand films
- ✕A role where you wait for someone to hand you a brief
Sounds like you?
No CV needed. Send us your best work, your LinkedIn, and one question.
Full Name
2-Minute Loom Video
Record a short video introducing yourself and why you want this role. Free at loom.com
LinkedIn Profile
Show us a piece of content you made that performed. What was the idea, how did you make it, and what happened?