Business Development Manager, Brand & Technology Licensing
Bang & Olufsen
As our Business Development Manager for Brand & Technology licensing, you will join the Business Development & Strategic Partnerships department in Kongens Lyngby, Denmark. You will be responsible for identifying, negotiating, and closing commercial licensing partnerships. Your focus will be on maximizing the value of our brand equity and technology portfolio, driving new revenue streams, and managing complex stakeholder relationships both internally and externally.
Key Responsibilities
- Drive pipeline development by proactively identifying, pitching, and securing new business opportunities for brand licensing and technology commercialization
- Ensure execution and delivery of partner projects to meet commercial objectives, working closely with key stakeholders internally and externally
- Act as the commercial lead for key accounts, managing relations and long-term development with partner teams through QBRs, weekly status calls, updates and strategic planning meetings
- Own the long-term roadmap for specific partner(s), ensuring that the overall partnership, and specific projects, align with the business (growth) objectives of the Strategic Partnerships function
You are a results-driven business development professional with strong commercial acumen and experience navigating the complexities of IP licensing. You know how to run the full deal cycle — from first pitch through negotiation to close — and you stay engaged beyond signing, driving the execution and delivery to market. Further, you have experience in strategic account management of high-profile relationships and the ability to deliver results in complex, cross-functional environments. You bring the ability to deliver strong presentations, refined negotiation skills and the ability to build lasting relationships across cultures and time zones.
Moreover, you bring:
- A Master’s degree in International Business, Management, Marketing, Economics, Brand Management, Engineering or similar
- 5+ years of experience in business development, sales, partnerships, or account management, with a proven track record in brand licensing, technology transfer, or IP commercialization
- Demonstrated commercial acumen and well-developed sales skills, working with highly complex and/or technical propositions
- Solid project and account management skills, with experience in complex matrix environments and different cultural contexts
- Strong presentation skills and the ability to identify, communicate and execute on synergies and opportunities between brands
- Fluency in English; proficiency in Chinese is advantageous
You will become part of the BDSP team – a group of experts in partner management, brand licensing and business development. The team plays a central role in B&O’s growth strategy, building mutually beneficial relationships with some of the world’s leading technology companies. You will collaborate closely with colleagues across Legal, Acoustics, PMO, UI/UX and Marketing, as well as with partner teams spanning commercial, product, engineering, design and marketing functions.
With around 1,200 employees from over 55 countries, Bang & Olufsen is an agile, inclusive company where flexibility, open communication, and mutual respect are part of our culture. For more than 100 years, we have created luxury audio products that combine beautiful sound, timeless design, and unrivalled craftsmanship. Our headquarters in Struer, Denmark, alongside our international offices, showcases our commitment to innovation in delivering unforgettable audio experiences.
Compensation: Comprehensive salary and benefits package.
Location: Kongens Lyngby, Denmark +hybrid working
Start date: As soon as possible.
Travel: Approx. 20 - 30 days per year.
How To Apply
Submit your CV and application in English by pressing the ‘Apply’ button. Applications are assessed continuously, so please apply as soon as possible and no later than 31st July 2026. We encourage you to apply as soon as possible; this advert could be close before the stated deadline if we receive a high volume of applications.
At Bang & Olufsen, we hire based on merit and welcome applicants from all backgrounds. Please focus your application on your skills, experience, and qualifications and refrain from including personal information such as photographs. We’re committed to a diverse, inclusive workplace where everyone can thrive, so if you see potential in yourself, even without meeting every requirement, we encourage you to apply.
If you want to know more about the position, you are welcome to contact our TA Consultant – Aurora Rossi on [email protected] . Please do not send your CV and application to this e-mail directly as these will not be taken into consideration.
Read more about our recruitment process and explore your career opportunities within Bang & Olufsen here .