Programmatic Media Manager Western Europe

Become the Programmatic Media Manager at LEGO Group and guide data-informed digital media campaigns that reach millions of fans and customers across Western Europe. This role combines strategic thinking, cross-functional leadership, and deep platform expertise to help build our media approach in a fast-evolving digital landscape.

As a programmatic expert with deep knowledge of Western Europe, you’ll guide campaign strategy and execution, foster strong internal and external partnerships, and ensure that our media investments deliver against both brand and commercial goals.

Come and join us in Copenhagen at one of the most loved brands in the world where you can have maximum impact! (Start date 1st Oct)

****Please apply with an English CV****

****No relocation support offered****

Core Responsibilities

Media Strategy & Vision – Drive and Implement the LEGO Group’s Selection of key initiatives and its programmatic media strategy, ensuring alignment with brand, marketing, and business objectives across channels and teams. This includes championing a data-driven, consumer-centric approach to media planning and buying that drives both long-term brand equity and short-term performance.

Investment Stewardship & Governance - Establish and guarantee that global standards are followed and met in your team, delivering the strongest return for the LEGO Group

Leadership & Capability Building – Be a key member of a high-performing programmatic team, while coaching local teams on best practices, innovation, and executional excellence. This includes fostering a culture of collaboration, experimentation, and continuous learning.

Stakeholder & Executive Influence - Serve as the Western Europe subject matter expert for programmatic media, engaging with leadership, Brand Managers, other key internal stakeholders, and external partners to drive alignment and advocacy.

Innovation, Tech & Ecosystem Strategy - Stay at the forefront of industry trends, technologies, and platforms ( e.g. AI, retail media, cookie deprecation) to future-proof our digital media strategy.

Do you have what it takes?

• Proven experience in digital and programmatic media, with 2+ years in a regional leadership role at a top-tier brand, tech company, or agency.

• Shown success in media transformation, digital innovation, or data-driven marketing at scale.

• Extensive understanding of the global media landscape, ad tech ecosystem, and evolving privacy/regulatory environment. Along with a proven track record of campaign deployment.

• Deep knowledge and hands-on experience across key tools like The Trade Desk, Amazon DSP, and DV360.

• Outstanding executive presence, with the ability to influence key stakeholders and encourage cross-functional teams.

• A passion for working as a part of an inclusive team, developing your own talent and that of other people, and fostering a high-performance culture.

• A dedication to passionate, ethical marketing in line with the LEGO Group’s values and mission.

Join the global LEGO family!

What’s in it for you? Here are some of what to expect:

• Family Care Leave – We offer enhanced paid leave options for those important times.

• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

• Wellness – We want you to be your best self, so you will have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

• Colleague Discount – We know you will love to build so from day one you will qualify for our generous colleague discount.

• Bonus – We do our best work to succeed together. When goals are reached, you will be rewarded through our global bonus scheme.

• Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility, and frequency with you.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour , religion, sex, national origin, sexual orientation, disability, or gender identity.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Build your career brick by brick at the LEGO Group.

#legogrouppaidmedia

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.