Business Lead, Adult Engagement – Digital Consumer Engagement

Are you a hands-on problem solver who thrives in complexity and knows how to turn strategy into action? This role is responsible for driving the day-to-day business and implementation of Adult Engagement programmes , with a primary focus on the LEGO Certified Professionals (LCP) Programme . While LCPs design & build LEGO experiences , this role will also have an emphasis in enhancing the awareness of our LCP programme for business partners and future builders .

Working closely with Adult Engagement leadership, you will translate strategic direction into operational excellence, ensuring programmes are delivered effectively, partners are aligned, and tangible value is delivered for both fans and the LEGO Group.

Please note: This is a position based in Billund, Denmark. Our flexible working model, “Best of Both,” allows employees to work 3 days/week in-office and 2 days/week remotely. No relocation support is offered for this position.

Core Responsibilities

• Support end-to-end delivery of the LCP Programme , ensuring smooth execution from intake to follow-up.

• Develop clear, actionable plans and measurable deliverables from strategy.

• Build and optimize scalable processes to drive efficient programme operations.

• Remove blockers and solve operational challenges to maintain momentum across projects.

• Align diverse collaborators (Markets, Brand & Design Governance, Legal, Merlin, E ntertainment P artnerships &C ontent , L EGO Certified Stores / LEGO Brand Retail ) around priorities and execution.

• Ensure consistent evaluation, prioritization, and delivery of opportunities.

• Support development of new business opportunities and shape them into clear execution plans.

• Implement key initiatives including the annual LCP Summit from planning through delivery.

• Track performance using relevant indicators (e.g., reach, engagement, net promoter score, commercial impact) and drive continuous improvement.

• Contribute to the wider Adult Engagement portfolio, participating in workstreams on other initiatives than LCP when needed and ensuring alignment and connectivity across programmes .
  

Play your part in our team succeeding

The Adult Engagement team is dedicated to building deep, lasting relationships with fans through meaningful programmes and experiences that bring the LEGO brand to life in new ways.

In this role, you’ll be at the heart of making that ambition real—turning strategy into tangible impact. You’ll translate direction into action, steer day-to-day programme delivery, and act as a vital link between vision and execution. By connecting teams, driving alignment, and continuously shaping and refining direction through your insights, you’ll help ensure our programmes not only run seamlessly, but truly resonate with fans at scale.

Do you have what it takes?

• Strong experience in programme management, operations, or business management in a global, matrixed organization.

• Proven ability to translate strategy into execution and manage complex, multi-stakeholder initiatives.

• Hands-on, problem-solving approach with the ability to navigate ambiguity and drive progress.

• Understanding of experiential / out-of-home (OOH) activations.

• Experience building and optimizing processes, workflows, and operating models.

• Strong analytical perspective with experience tracking performance and key performance indicators.

• Clear and structured communicator, able to align diverse collaborators.

• Excellent partner management and cross-functional collaboration skills.

• A plus: Understanding of fandom, creative communities, or experience-led businesses.

To apply: Please share in English your CV and motivational letter ( maximum upload size per file is 5 MB).

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.