Marketing Operations Specialist

Here’s the deal

We need someone who’s genuinely good at HubSpot, genuinely good with AI, and — maybe most importantly — genuinely good with people. You’ll run marketing operations for several hosting brands, help the people behind those brands get better at the platform themselves, and use AI to make the whole thing scale in ways that manual work never will.

The catch? We’re still figuring out a lot of this after restructuring the entire marketing department across the team.blue group into a Center of Excellence. The processes aren’t all written yet. The operating model is evolving. If that sounds stressful, this probably isn’t your role. If it sounds like an opportunity to shape something and have a real say in how we work — read on.

Who we are

team.blue is one of Europe’s largest hosting and online-services groups — 40+ brands, 3,500+ people, 3.5 million customers in 22 countries. Domains, web hosting, e-commerce, cloud infrastructure — the full stack.

You’ll sit in the Marketing Centre of Excellence (CoE), a “small” central team inside Group Marketing composed by 65 marketing specialists spread across Europe. You will join the Operations Pillar where we help local markets with HubSpot, operations, automations, and platform expertise. We’re in a build phase right now — which means you won’t just execute a predefined role. You’ll help co-develop how we work — and what you own.

The three things you’ll own

The faster you enable brand managers to handle the day-to-day, the more time you free up to develop the platform and our ways of working. That’s the flywheel.

Run midmarket brand operations

You’re the ops person for multiple midmarket brands across the team.blue portfolio. Starting with the four Danish brands (Dandomain, Curanet, ScanNet and Simply.com), growing as you’re onboarded into the organization.

• Own HubSpot for your brands — workflows, pipelines, automations, lists, properties, forms, reporting
• Build and maintain lifecycle flows: onboarding, upsell, cross-sell, winback, renewal (you don’t write the emails – but collaborate with brand managers, copywriters and email specialist in the Activation pillar)
• Create audience segments in HubSpot and our internal customer data platform, using data from billing and product systems
• Help set up email campaigns, including A/B testing
• Support sales with CRM tasks, lead routing, and pipeline hygiene
• Keep things clean: dedup, property hygiene, lifecycle stage integrity

Enable brand managers

This is where you create leverage. You’re helpful, patient, and your instinct after doing something for someone is to show them how to do it themselves next time.

• After executing a task, walk the brand manager through it so they can handle it next time
• Build lightweight how-to guides, templates, and reusable assets
• If a task keeps coming back, automate it or make it self-serve
• The goal: every “small” task done twice should become a task the brand manager can do themselves — or a task that AI handles.

AI & agentic workflows

We want someone who looks at a repeated manual task and immediately thinks: “this should be an agent.” You think in systems, not just prompts.

• Use AI daily in your own work — content, analysis, QA, reporting
• Design and build agentic workflows that take repetitive tasks off the team’s plate
• Help the broader team adopt AI — not just as a tool, but as a way of working

We don’t expect you to know it all. We just expect the right mindset and desire to upskill yourself and others in AI use.

What you’ll help shape

The CoE is still being built. That’s not a disclaimer — it’s the point. You’ll have real influence over:

• How ops supports brand managers — what we do for them vs. what we enable them to own
• Where AI fits into marketing operations and what gets automated first
• How we onboard new brands — the processes, templates, and playbooks that scale
• How markets grow into owning their own operations over time

How the role grows

Months 0–3 — Foundation You take over execution within Danish midmarket brands, learn the data model, and provide local support to the team.

Months 3–6 — Expansion The scope widens to other midmarket brands within the group. Brand managers start self-serving on recurring tasks, and you play a key role in enabling that shift.

Months 6–12 — Scale & build You're working across multiple brands in the full portfolio. You build the first agentic workflows, drive platform development, and co-shape the ways of working within our Centre of Excellence.

What we’re looking for

HubSpot — you know your way around

Workflows, lists, pipelines, reporting, email, forms. Not your first rodeo.

AI — perhaps you’ve already built agentic workflows (and if not, at least you’ve watched youtube tutorials and want to nail it)

Prompt chains, agentic workflows, connecting AI to platforms. You’re excited to work alongside AI agents as part of how you operate.

People — you’re a natural teacher

Your default after doing something for someone is showing them how. You don’t gate-keep knowledge and you actually enjoy the teaching part.

Data — you think in systems

Comfortable across HubSpot, Numé, and billing systems. You understand how data flows and where things break.

Ambiguity — you’re fine without a finished playbook

You don’t wait for someone to write the process. You write it, test it, and improve it.

“Well, I can’t do it all …” Don’t worry. We don’t expect you to. But we do expect the right mindset and experience. Take a chance. Apply. Keep the resumé short and relevant — and please add a short explanation as to what made you want to apply (please don’t use AI for that as we want to feel the human behind the future AI-puppeteer).