Nordic Brand Manager for Starbucks & NABs - #394971

Join Nestlé Nordics – we are looking for the Power of YOU!

Are you passionate about brands, consumers, and coffee? Ready to embark on an exciting journey with Nestlé Nordics? We are seeking an exceptional Brand Manager for our Coffee team, who will work with our Portioned Coffee (NABs) portfolio, built of strong brands such as Starbucks, Nescafé Farmers Origins, and Zoégas.

Working at Nestlé

As the largest food and beverage company in the world, Nestlé offers a diverse range of products with a primary focus on nutrition, health, and wellness. Nestlé Nordics is not just a workplace; it's a community where your uniqueness matters. We celebrate diversity and value every aspect of you, creating a culture that encourages growth, celebrates differences, and offers endless opportunities. We believe that by embracing your uniqueness, you contribute to our collective success.

The Challenges that Await You

We are looking for a business and consumer-oriented Brand Manager to be part of the Nordic Marketing Team (covering Denmark, Sweden, Norway, and Finland), and you will report directly to the Nordic Marketing Manager for Retail Portioned Coffee. This position is based at our Nordic Head Office in Ørestad, Copenhagen.

You will lead the development of our Nordic communication and activation plans for our NABs brands, to ensure achievement of targets in line with the business objectives. A key task will be to translate the overall European strategies into strong and relevant strategies for the Nordic markets, based on consumer understanding and local needs.

In this role, key responsibilities will include.

• Driving the brand communication and activation strategies, including the annual planning cycle, in close cooperation with local teams and key stakeholders.
• Planning and executing the ATL (above the line) & digital plans, and being the main contact to our media agency and other relevant agencies, including evaluation and optimization of plans.
• Acting as brand guardian across marketing materials and Point of Sale (PoS).
• Optimizing and managing marketing budgets in close collaboration with the Marketing Manager, Brand Lead, and Business Controller.
• Monitoring and reviewing monthly business performance of Innovation & Renovation (I&R), brand, competitors, and category.
• Effectively cooperating and aligning with key stakeholders in the Nordics and with our colleagues in the global team.
  
  

Overall, you will collaborate with a diverse and talented team to drive the communication and activation plans and achieve our shared goals. We expect you to take ownership of your projects and initiatives, demonstrating autonomy and leadership. You seek to continuously develop your skills and knowledge to stay ahead in the rapidly changing FMCG industry, and you are ready to actively contribute to creating a positive work environment.

As this is a Nordic role, occasional travel activity across the Nordic region should be expected.

We are looking for the Power of YOU

We are looking for someone with a strong desire to learn and grow, both personally and professionally. You have excellent communication and collaboration skills as well as a flair for all things digital, including E-business. You have a great drive, a proactive approach, and an agile mindset. Furthermore, you are a structured and strong project leader, who focuses on results and adopts a pragmatic approach to prioritization to achieve business targets. You communicate and navigate easily and effectively with stakeholders at all levels in the organization, shifting easily between strategic thinking and operational execution.

We imagine that you hold a relevant educational background within marketing, communication, digital, or similar. In addition to this, you bring 3-5 years of experience from a similar marketing role, preferably from a large multinational organization. Fluency in English and at least one of the Nordic languages is a requirement. We expect you to be an experienced Microsoft Office user, whereas advanced analytical skills will be seen as advantageous.

Join Nestlé Nordics and Make Your Mark

Your individuality is our greatest asset. If you are ready to be part of a supportive and inspiring team that values your true self, seize this opportunity and apply today. Together, we will unleash your potential and redefine what is possible.

Would you like to know more about us?

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The Selection Process & Contact

We look forward to hearing from you, so please do not hesitate to take this opportunity to submit your application and CV as soon as possible, and by 30 April 2024, at the latest. If you have any questions regarding the job, please contact Nordic Marketing Manager for Retail Portioned Coffee, Helene Rosén on LinkedIn . Please note that we will only accept applications that are sent to us via our Careers site.

Preferred start date: June 1, 2024 (or August 1, 2024, alternatively)

Note: Nestlé Nordics is an equal opportunity employer. We embrace diversity and inclusion, encouraging individuals from all backgrounds to apply.