Head of Social Content & Influencer

Job Description

Are you interested in reinventing how a global brand communicates with fans through content that prioritises social media?

Lead the Social Voice of the LEGO Brand!

Step into a newly crafted leadership role where you'll craft world-class social and influencer content for one of the most iconic brands in the world. Bring your creative vision, cultural insight, and digital expertise to drive impactful storytelling and lead a dedicated team at the heart of LEGO’s marketing transformation!


Core Responsibilities

• Lead, drive and deliver outstanding quality global social first - organic and always on, reactive content for the LEGO Brand based on the overall creative direction set by our VP Creative (includes social first content marketing).
• Lead all aspects of and develop an audience first influencer strategy, plan and implementation program (that connects to broader UGC program).
• Lead and develop a cross functional team – in strategy, creative, operations and influencer.
• Drive alliance of social content and influencer programs with the broader campaign briefs and teams across Our LEGO Agency (OLA) and Entertainment Partners and Content team (EPC).
• As a key new member of OLA Leadership Team, bring expertise and thought leadership on social content trends, platform content expertise.
• Drive partnership with Digital Consumer Engagement Team (DCE) and the VP Social ensuring a collaborative and one team approach to the overall social objectives of the company and content creation, including with EPC.
  
  
  
  

Play your part in our team succeeding

This is a new senior leadership position, that will take charge of our creative content and influencer work within Our LEGO Agency. It is a key partner to the newly created VP Social role in DCE and will be focused on driving the quality and impact of our creative social content and Influencer product. It supports our ambitious marketing transformation agenda for the content model – in owned and earned channels.

Do you have what it takes?

Please submit a link or PDF of portfolio

• Significant experience in leading social creative and influencer teams within creative agencies or on the brand side, with a shown ability to deliver high-impact, culturally relevant work.
• A strong strategic and creative background, with deep expertise in developing content for platforms like TikTok, Instagram, and YouTube, including working with creators and understanding platform nuances.
• A strong connection to youth culture and emerging social trends, with the ability to translate cultural insights into significant content strategies.
• An impactful leadership style—able to influence senior stakeholders while fostering inclusive, cross-functional teams across strategy, creative, operations, and influencer subject areas.
• Experience building agile and responsive teams that can implement quickly and effectively in fast-moving digital environments.
• A track record of strategic and creative excellence in social and influencer campaigns, with recognition through industry awards or standout results.
• Someone who is culture-forward and thrives on challenging the status quo, driving innovation, and championing new ways of thinking.
• A values-led approach that includes a strong awareness of digital responsibility, especially regarding child safety, and a commitment to fostering a safe and positive online environment.
• Collaborative, proactive, and inclusive—someone who embodies Our LEGO Agency’s vision and brings energy, initiative, and a strong team spirit to their work.
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.