Acquisition Manager – 12 Month Fixed Term Contract

Job Description

Are you ready to help grow the audiences that engage with the LEGO Group's digital ecosystem? Join us as our next Acquisition Manager and play a key role in the growth of our digital platforms, particularly our apps!

We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office and 2 days from home. No relocation assistance is offered for this position.


Core Responsibilities

• App Acquisition Contribute to annual planning, budget allocation, and download forecasting across global markets to boost app growth.
• Marketing Optimisation Allocate and optimise campaign spend to ensure maximum impact and ROI.
• Data Analysis & Reporting Monitor performance, identify insights, and partner with our agency teams to drive smart, real-time optimisations.
• App Store Optimisation (ASO) Lead end-to-end ASO strategy, including keyword research, metadata optimisation, screenshot development and A/B testing across global app stores. Collaborate with design and content teams to surface promotional opportunities with app store partners.
• Creative Media Testing Analyse trends, test app store assets, and share findings globally to drive continuous improvement.
• Agency Management Lead day-to-day agency relationships, setting clear goals, ensuring delivery against critical metrics, and holding regular performance reviews.
• Collaborator Alignment Partner with marketing leads to advocate for acquisition needs and share campaign results and recommendations.
• Local SEO Development Improve search visibility on LEGO.com by implementing SEO tactics, supervising progress, and refining approach.
• Finance Management Manage POs, support invoicing, and keep our campaign finances running efficiently.
• Campaign Support Help deliver detailed performance marketing campaigns by coordinating closely with our media agency.
  
  
  
  

Do you have what it takes?

• A strong background in app acquisition and a track record of growing digital audiences.
• Deep expertise across multiple paid performance marketing channels and SEO – you speak the language and know what moves the needle.
• Proven experience working with marketing tech stacks and connecting business goals to product strategy.
• A data-driven attitude – you love uncovering insights and using them to guide action.
• Precision when it comes to budgeting and performance data – you don’t just report the numbers, you understand the story behind them.
• Excellent communicator, able to make complex topics feel clear and actionable to different audiences.
• A true collaborator – you thrive in cross-functional environments and can navigate a global, matrixed organisation.
• A creative eye – you know how to spot phenomenal creative, and what it takes to deliver it!
  
  
  
  

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO team today.