Digital Campaign Manager to Mofibo

Mofibo is a part of Storytel - one of the world’s leading audiobook and e-book streaming platforms, that brings unlimited listening to millions of users across 25 markets. Driven by our purpose “Leading the future of storytelling, we move the world through stories”, Storytel Group inspires and entertains people around the world by blending innovation with tradition. We bring stories to life across various formats for everyone to discover. Anytime. Anywhere.

We’re now looking for a Digital Campaign Manager to join our marketing team in Copenhagen. Are you ready for your next chapter?

About the role and the team

As our new team member, you’ll play a vital role in strengthening Mofibo’s digital presence by planning, developing and executing a broad range of impactful digital campaign activities, always-on and tactical efforts to promote audiobooks and stories and driving Mofibo/Storytel’s digital visibility and engagement across channels to various target audiences, incl. social media channels.

You’ll support the strategic market development and help reach core marketing objectives to ensure effective goal achievement e.g. intake and engagement targets. Your daily work will take place in close collaboration with the Global Digital Marketing team, particularly around paid digital activities (Meta and Google) as well as with the Danish Marketing Manager and the local marketing team. The position requires great collaboration skills in working with several internal departments such as global marketing, publishing, partnerships, customer support, PR as well as with external media and creative agencies.

The role is based in Copenhagen as part of the Danish marketing team in the Streaming organisation. You’ll report to the Danish Marketing Manager, Kristina Kvist Mikkelsen.

Responsibilities

• Manage and execute digital marketing campaigns and projects for audiobooks, authors and the Mofibo brand - utilizing the power of stories and our brand in new innovative ways.

• Own the digital campaign process from planning and briefing to execution and evaluation, in collaboration with the Global Digital Marketing team.

• Conduct post-campaign reviews and share insights.

• Manage cost control on campaigns and ensure cost efficiency.

• Work hands-on creatively with content when needed (social posts, assets, copy).

• Performance tracking on campaigns and reviews to ensure learnings are shared and applied for ongoing improvement and efficiency.

About you

To be successful in this role, we believe that you…

• Are growth-oriented, self-driven and bring a strong commercial mindset to everything you do.

• Have at least 4-5 years of experience in managing successful digital campaigns across paid and organic channels, with deep knowledge of best-performing user engagement tactics and right-fit to media.

• Have great skills in digital campaign and media planning (directly or through an externally/internally media agency).

• Have a solid understanding of the full customer journey and ability to navigate both brand-building and lower-funnel performance goals.

• Combine strong analytical skills with a creative mindset - and is able to produce digital content when needed.

• Thrive in a role with a wide variety of tasks.

• Possesses professional language skills in Danish and English, both spoken and written.

Experience in working in a matrix set-up and/or with a subscription service is considered a plus.

Join a world of stories

At Storytel, we’re a team of creative story lovers who thrive on collaboration and new ideas. Our workplace is friendly, dynamic, and full of opportunities to experiment and make an impact. We believe in trust, flat hierarchies and empowering you to grow with us.

Does this sound like your next story? If you feel like Mofibo/Storytel is a place where you could thrive, let us know. Submit your CV in English and fill in the application form.

Due to summer vacations, feedback on your application will take longer than usual. Interviews will be held continuously, starting mid-August. Thank you for your understanding!