Arla Brand & Sustainability Director, Arla Denmark - Aarhus

Location

Viby J, DK

Are you passionate about food, health and sustainability, and do you aspire to work with some of the biggest brands in Denmark? At Arla Denmark, we are looking for an ambitious and commercially-minded Arla Brand & Sustainability Director to lead our iconic Arla brand and its subbrands. This is a complex, high-impact role with significant responsibility and influence across our organisation and the Danish market.

As Arla Brand & Sustainability Director, you will be responsible for building a strong brand position through outstanding communication and by developing strong subbrands with compelling product portfolios. Part of this also entails having overall responsibility for our recently launched Feed Life campaign for Danish consumers, sharing the message that in Arla, we believe that food gives learning for life. You will furthermore play key role in ensuring strong communication of on-farm sustainability to Danish consumers via our FarmAhead initiative.

How You Will Make An Impact

In this role, you will be part of the Danish Marketing Leadership Team and refer to the Vice President of Arla Denmark Marketing. You will be responsible for the overall leadership and strategic commercial direction of the Arla brand focused on the Danish market, including six subbrands. You will lead a strong team of brand managers, activation specialist, content creators and food inspiration experts and collaborate closely with colleagues across functions, including category management, communication and consumer dialogue team, agriculture, and global brand teams.

Your key responsibilities will include

• People Leadership Lead, inspire, and develop a diverse team of leaders and brand managers
• Brand Ownership Drive the Arla masterbrand, food inspiration and subbrands (Arla Cultura, Arla Lactofree, Arla Protein, Arla ØKO, Arla24 and Arla Karolines Køkken), ensuring alignment to our brand purpose and commercial ambitions
• Commercial Strategies Work closely with sales and customer marketing on price, promotion, distribution and business cases
• Strategic Collaboration Work in close alignment with the global brand teams to ensure local relevance and challenge global strategies where needed
• Category Integration Partner with category leads to clarify the role of Arla brands in category strategies and deliver commercial growth
• Health & Nutrition Lead the Arla Denmark Health Forum and ensure the integration of health into our brand and commercial agenda
• Sustainability Communication Be the lead on consumer communication of our sustainability initiatives, translating complex agendas into compelling stories for Danish consumers
• Stakeholder Engagement Represent Arla in key forums, including farmer meetings, organic committees, and customer events
• Food Inspiration Ensure Arla remains the leading source of food inspiration for Danish consumers, being overall responsible for our food inspiration team
  
  

What Will Make You Successful

We are seeking a strong leader with a commercial mindset, excellent stakeholder management skills, and deep brand understanding. You thrive in complexity, can set a clear direction for brands and teams, and balance long-term brand building with short-term commercial impact. You have a deep understanding of the Danish market, and bring a genuine passion for food, sustainability, and inspiring society to engage with food and healthy living.

Furthermore, you have

• Solid experience in brand management, preferably from FMCG or the food industry, with a proven ability to drive large brands - including strategy development and activation
• Proven leadership experience, developing leaders and building high-performing teams
• Strong commercial acumen and a track record of driving category growth
• Deep understanding of health, nutrition, and sustainability trends, and their relevance to consumers
• Ability to translate global strategies to local market needs and challenge when necessary
• Excellent stakeholder management skills - from farmers and internal teams to global colleagues and external partners
• Fluency in Danish and English
  
  

Would you like to join us?

This is a unique and highly attractive opportunity to shape the future of the largest food brand in Denmark. If you are ready to take on a complex, high-profile role and make a real difference for Danish consumers, farmers, and society, we would love to hear from you.

Please apply as soon as possible as we will invite for interviews on a continuous basis. For questions, please contact Vice President, Arla Denmark Marketing, Ann-Camilla Kjæmpe, at [email protected]. Please note that due to the summer holiday period, the recruitment process may take longer than usual.

Shape the Future of Dairy

Arla is a global leader in the dairy industry, committed to producing high-quality products while championing sustainability and innovation. We're passionate about people and our planet, striving to unleash the full potential in each of us. Our goal is to make healthy dairy nutrition and good food habits accessible to all. Join us at Arla Foods and become part of a worldwide cooperative dedicated to making a significant impact on the planet and steering the dairy industry towards a sustainable future.

We are devoted to creating a workplace where everyone feels valued and empowered to bring their authentic selves to work. Diversity and collaboration are key to our success, propelling us to new heights in the dairy industry.

MARMH

Ref. 102112



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