WPP Media in Aarhus is looking for a Activation Director for our cross-channel activation unit

We’re looking for an Activation Director to head up our cross-channel activation unit in WPP Media Aarhus (Search, Social & Programmatic) and accelerate growth for some of the most ambitious brands in the Nordics. You will lead a 20-plus team of specialists including both senior and team leaders, and ensure that we not only activate brilliantly, but also build the next generation of activation services in close collaboration with our clients.

This is a great opportunity to shape the future of activation in one of the most ambitious performance environments in the Nordics – working with some of the region’s biggest brands, supported by a strong leadership team, and connected to global expertise via the WPP network.

Responsibilities

• Lead the Activation Team: Inspire and manage a team of +20 specialists across Search, Social and Programmatic, including senior & Team Leads. Build a culture rooted in deep channel expertise, proactive mindset and strong accountability.
• Deliver Operational & Commercial Excellence: Own the end-to-end activation setup – from in-channel planning and tooling to execution and optimisation. Ensure delivery meets the highest standards while driving profitable growth.
• Shape the Future of Activation: Evolve our activation services in close collaboration with clients. Identify new opportunities, translate innovation into execution, and position WPP Media as a thought leader in performance marketing.
• Be a Strong People Leader: Support and develop leadership talent within the team. Act as a sparring partner for senior specialists and nurture a healthy and ambitious team culture
  
  

Who Are You

• Extensive Expertise: 7+ years’ experience in digital activation (Search, Social, Programmatic) with at least 3 years in a senior leadership role, demonstrating a deep understanding of the landscape.
• Proven Leadership: Successfully managing large, multidisciplinary teams in an agency or holding-company environment.
• Strategic Commercial Mindset: Strong commercial acumen – comfortable with budgets, forecasting and financial targets.
• Cross-Functional Integrator: Track record of building integrated ways of working, establishing integrated workflows across multiple agencies and diverse markets.
• Operationally Sharp: in streamlining campaign processes, optimizing resource allocation, and prioritizing effectively to maximize performance and efficiency.
• Visionary with a Hands-On Approach: You can articulate a clear strategic vision while also being prepared to dive into the details and execute when needed.
• Influential Communicator: Exceptional at managing complex stakeholder relationships and clients, capable of persuasive communication in both English and at least one Scandinavian language
• Growth-Oriented & Data-Driven: Possesses a strong data-driven mindset, coupled with an insatiable passion for innovation and a commitment to continuous improvement.
  
  

Application Process

Does this sound like your next career move? Please send us your CV and a brief motivational letter outlining why you are the right fit for this position.

Questions? Reach out to our Talent Lead, Johan Hillers, at [email protected] for more information.

Life At WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our people so they can do their best work. As part of the global WPP network you’ll gain access to world-class learning programmes, knowledge-sharing communities and international career paths. We offer:

• Competitive salary & pension package
• Generous paid time off and mental-health days
• Hybrid working model – typically four days a week in our modern Aarhus office
• Employee resource groups, regular social events and endless opportunities to grow your network
  
  

We celebrate diversity and are committed to creating an inclusive environment for all employees. If you require any accommodation during the recruitment process, please let us know.