Brand Manager, Girls - Nordics
the LEGO Group
Dato: for 13 timer siden
By: Billund, Region Syddanmark
Kontrakttype: Fuld tid
Job Description
Bring your full marketing expertise and energy into this role to help drive our plans and themes in order for us to contribute to our mission to inspire and develop the builders of tomorrow through play. Because play teaches kids about skills that will help them grow in the rapidly changing world that is the 21st century.
****Advert closing date is 5th July****
****No relocation assistance is offered for this position****
Core Responsibilities
Brand Planning and Implementation
As Brand Manager, you are the audience lead and owner of our strategically important girls audience where you will be creating go to market strategies based on insights and overall business objectives. Om top of this, you will be responsible for a portfolio of our girls relevant themes including LEGO Friends, LEGO Creator and Disney Animation reporting into the senior brand manager.
Specifically, you will
Be part of a highly performing Nordic Brand Marketing team, responsible for driving forward our mission forward. This team implements some of the most innovative strategic marketing plans for the LEGO brand, driving strong demand and enabling the brand image to be strengthened amongst the target consumers and shoppers.
Do you have what it takes?
What’s in it for you? Here are some of what to expect
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Bring your full marketing expertise and energy into this role to help drive our plans and themes in order for us to contribute to our mission to inspire and develop the builders of tomorrow through play. Because play teaches kids about skills that will help them grow in the rapidly changing world that is the 21st century.
****Advert closing date is 5th July****
****No relocation assistance is offered for this position****
Core Responsibilities
Brand Planning and Implementation
As Brand Manager, you are the audience lead and owner of our strategically important girls audience where you will be creating go to market strategies based on insights and overall business objectives. Om top of this, you will be responsible for a portfolio of our girls relevant themes including LEGO Friends, LEGO Creator and Disney Animation reporting into the senior brand manager.
Specifically, you will
- Manage your portfolio of brands by being on top of the business performance as well as trends and insights and proactively take action
- Manage brand marketing budget, media planning and campaign execution balancing the need to build consumer demand and shopper conversion across touchpoints
- Input into the Nordics Kids Marketing Strategy development, objective setting process and consumer communications planning and ensure efficient marketing plan executions.
- Implement marketing strategies and activations that drive brand equity and build active consumers (penetration), re-activation (repeat purchase) and frequency (engagement) for your audience through new products and themes.
- Collaborate cross-functionally with key partners internally and externally to gear the owned / earned / shared / paid (OESP) activities of the company towards sales and brand impact.
- Track progress of activity and changing markets need to facilitate modifications of brand strategies.
- Partner with outside agencies as well as our internal agency.
- Plan and own marketing campaign budgets collaborating with regional and global teams to deliver integrated planning
- Establish strong retailer strategies in conjunction with sales and support key account preview sell-in of critical marketing programs.
- Ongoing analysis and evaluation of brand and campaign performance initiating corrective actions required.
- Working closely with the sales team and key customers where providing category and shopper insights that provide performance uplift.
- Develop pricing recommendations to meet overall in-country strategies for designated brands.
Be part of a highly performing Nordic Brand Marketing team, responsible for driving forward our mission forward. This team implements some of the most innovative strategic marketing plans for the LEGO brand, driving strong demand and enabling the brand image to be strengthened amongst the target consumers and shoppers.
Do you have what it takes?
- Proven experience in Brand Management and Consumer Goods Marketing. Ideally with international brands in FMCG, Entertainment or Fashion/ Health and Beauty for example.
- Proven ownership of budgets; product /demand forecasts; in market performance and tracking. in-depth understanding of key reporting systems (i.e., IRI, Nielsen, Kantar).
- Ability to run multi-layered campaigns (ATL and BTL) aligned to key marketing principles collaborating with agencies and key stakeholders
- Familiar with Planograms and the role of space /range management
- Analytical skills that leverage data to drive business results.
- A strong communicator in both Danish and English, both verbally and in writing with proven presentation skills taking insight and delivering convincing storylines aligned to a commercial strategy.
- Very effective at building strong internal & external networks and able to operate with a wide range of people from different parts of the organization and with external partners.
- Able to display a strategic approach and learning agility with a capacity to flex an approach to engage and convince others.
- Our hybrid working model is 3 days in the office, 2 days from home
What’s in it for you? Here are some of what to expect
- Family Care Leave – We offer enhanced paid leave options for those important times.
- Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
- Wellness – We want you to be your best self, so you’ll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based
- Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
- Bonus – We do our best work to succeed together. When goals are reached, you’ll be rewarded through our global bonus scheme.
- Your workplace – Our offices will be your primary workplace with flexibility to work from home during your working week. Your People Leader will discuss the principles of our hybrid work model, role eligibility and frequency with you.
The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g., race, colour, religion, sex, national origin, sexual orientation, disability, or gender identity.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Build your career brick by brick at the LEGO Group.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
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