Manager, Adults Retail Shopper Marketing
the LEGO Group
Dato: for 13 timer siden
By: Billund, Region Syddanmark
Kontrakttype: Fuld tid
Job Description
Would you like to be at the forefront of shaping innovative marketing strategies and crafting compelling communication campaigns that resonate with the adult audience?
Well, look no further! In this role, your impact will be direct and transformative, driving engagement and elevating the LEGO brand experience for grown-ups!
Core Responsibilities
As Manager of Adults Retail Shopper Marketing, you’ll be at the heart of creating exciting, data-driven campaigns that resonate with adult consumers. Your contributions will shape how the LEGO brand is perceived and how our partners implement campaigns, ensuring that adult shoppers enjoy meaningful experiences with our products.
Join our newly established Global Retail Shopper Marketing team within Central M&C Marketing, where you’ll have the opportunity to directly influence global campaign development and craft communications tailored for the adult audience.
Do you have what it takes?
The ideal candidate has a background in marketing, with proven experience in Brand Management or Retail/Trade Marketing within premium global brands. A strong foundation in retail marketing, shopper engagement, digital marketing, and agency management is preferred. You should have a shopper-first attitude, balancing creativity and data to drive impactful initiatives and excel in omnichannel campaign development.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Would you like to be at the forefront of shaping innovative marketing strategies and crafting compelling communication campaigns that resonate with the adult audience?
Well, look no further! In this role, your impact will be direct and transformative, driving engagement and elevating the LEGO brand experience for grown-ups!
Core Responsibilities
- Analyze and interpret adult shopper behaviors and preferences to inform marketing strategies.
- Lead shopper briefings, transforming insights and data into compelling briefs for exclusive product launches and global campaigns.
- Review campaign concepts, providing feedback to ensure alignment with strategic goals and the shopper journey.
- Collaborate with cross-functional teams to align go-to-market strategies, campaign messaging, and execution for a seamless shopper experience.
- Own handover to channels and partners ensuring clear global direction and toolkit visibility.
- Evaluate campaign performance and provide insights for continuous improvement and optimization.
As Manager of Adults Retail Shopper Marketing, you’ll be at the heart of creating exciting, data-driven campaigns that resonate with adult consumers. Your contributions will shape how the LEGO brand is perceived and how our partners implement campaigns, ensuring that adult shoppers enjoy meaningful experiences with our products.
Join our newly established Global Retail Shopper Marketing team within Central M&C Marketing, where you’ll have the opportunity to directly influence global campaign development and craft communications tailored for the adult audience.
Do you have what it takes?
The ideal candidate has a background in marketing, with proven experience in Brand Management or Retail/Trade Marketing within premium global brands. A strong foundation in retail marketing, shopper engagement, digital marketing, and agency management is preferred. You should have a shopper-first attitude, balancing creativity and data to drive impactful initiatives and excel in omnichannel campaign development.
- Proven experience in shopper, retail, or brand marketing, preferably in a global context.
- Strong analytical skills to translate shopper insights into effective campaign briefs and objectives.
- Ability to craft precise briefs and assess creative assets for alignment with brand strategy and shopper needs.
- Excellent communication and collaboration skills, with a proactive approach to managing multiple projects and working effectively across teams.
- Familiarity with omnichannel marketing, retail activations, and experience working with cross-functional teams.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
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