Senior Business Development Executive - PLM Testing Solution

Overview

Keysight is on the forefront of technology innovation, delivering breakthroughs and trusted insights in electronic design, simulation, prototyping, test, manufacturing, and optimization. Our ~15,000 employees create world-class solutions in communications, 5G, automotive, energy, quantum, aerospace, defense, and semiconductor markets for customers in over 100 countries. Learn more about what we do.

Our award-winning culture embraces a bold vision of where technology can take us and a passion for tackling challenging problems with industry-first solutions. We believe that when people feel a sense of belonging, they can be more creative, innovative, and thrive at all points in their careers.

About The Role

We are seeking a highly experienced and strategic Senior Business Development Executive with deep expertise in the Product Lifecycle Management (PLM) Test Automation domain. This role is ideal for a driven professional who thrives in a fast-paced, technology-driven environment and has a proven track record of identifying and developing high-value opportunities in the PLM space. The role will develop and execute on our Go-To-Market (GTM) strategy for our AI-driven Software Test Automation solutions for end-to-end testing of PLM Software and connected applications in various Keysight industries and market segments.

Responsibilities

• Strategic Growth: Identify and pursue new business opportunities in the PLM software market across targeted industries (e.g., manufacturing, automotive, aerospace, and defence.
• Client Engagement: Build and maintain strong relationships with C-level executives, engineering leaders, and IT decision-makers to understand their PLM needs and challenges.
• Solution Selling: Collaborate with technical teams to tailor PLM solutions that align with client requirements, demonstrating ROI and long-term value.
• Market Intelligence: Monitor industry trends, competitor activities, and emerging technologies to inform strategic planning and product positioning.
• Partnership Development: Establish and nurture strategic alliances with technology partners, system integrators, and channel partners.
• Sales Enablement: Support the creation of compelling proposals, presentations, and demos that effectively communicate the value of our PLM testing offerings.
• Pipeline Management: Maintain a robust sales pipeline using CRM tools, ensuring accurate forecasting and timely reporting.
  
  

Qualifications

Required Qualifications:

• Seniority: Several years of industrial experience in business development, sales, or strategic partnerships
• PLM Expertise: Strong hands-on experience with Product Lifecycle Management (PLM) software such as Siemens Teamcenter, PTC Windchill, Dassault ENOVIA, or similar platforms.
• Strategic Sales Acumen: Demonstrated ability to lead complex solution sales, build strategic relationships, and drive business growth in technology-driven environments.
• Industry Insight: Solid understanding of PLM processes and the product development lifecycle, particularly in sectors like manufacturing, automotive, aerospace, or defense.
• Communication Skills: Confident communicator with the ability to engage and influence stakeholders at all levels, including C-suite and technical teams.
• Tech Fluency: Comfortable using CRM tools (e.g., Salesforce), Microsoft Office Suite, and PLM-related applications.
• Education: Degree in Engineering, Business, Information Technology, or a related field
  

Desired Qualifications

• Consulting or SI Background: Familiarity with the role of system integrators (SIs) in the PLM ecosystem.
• Innovation Mindset: Exposure to AI-driven software testing, CAD integration, or digital thread/digital twin concepts.
• Market Awareness: Ability to track and interpret industry trends, emerging technologies, and competitive landscapes.
  

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