Social Media & Influencer Manager

As social media & Influencer Manager, you will focus on developing and executing an organic social media strategy, fostering influencer collaborations, and building an engaged community across both D2C and B2B channels.

The role requires balancing high-quality, engaging social media content creation with effectively sharing brand messaging with retail partners, ensuring alignment across all customer touchpoints.

Social Media Strategy & Content Creation:

• Develop and manage an engaging organic social media content calendar aligned with brand objectives, seasonal campaigns, and community interests.
• Create and post high-quality, on-brand content for Meta, Pinterest, and emerging platforms like TikTok.
• Adapt and package social media content for B2B audiences, ensuring compelling brand storytelling.
• Develop and execute publishing plans for selected B2B/wholesale partners' social channels in alignment with the Liewood marketing calendar.
• Maximize brand presence across partner social channels and ensure proper execution of campaign timelines.
• Ensure timely delivery of social media content packages for retail partners.
• Stay updated with social media trends to optimize engagement and brand visibility.
• Influence content production, contributing to photo and video shoot plans for optimized social content.
• Analyze and report on organic social media performance.
• Collaborate with internal teams to align organic social media with paid marketing efforts.

Influencer & Community Engagement:

• Identify, engage, and nurture relationships with influencers to drive authentic brand advocacy.
• Develop and execute influencer campaigns aligned with brand storytelling and seasonal launches.
• Manage influencer gifting initiatives, ensuring strategic partnerships and budget adherence.
• Foster an engaged online community of parents, caregivers, and retailers who champion our brand.
• Support virtual and in-person brand activations, influencer events, and social media giveaways.
• Own and maintain a list of key international press/media contacts.
• Circulate seasonal press releases to key media contacts.
• Partner with customer service to ensure a positive brand experience across all social interactions.

Objectives for the Role:

• Grow Liewood's social media presence, engagement, and brand affinity.
• Strengthen relationships with B2B retail partners by providing engaging, shareable content.
• Enhance brand awareness and loyalty through social storytelling and influencer collaborations.
• Continuously improve content performance through data-driven optimization strategies.

Key Performance Metrics:

• Engagement, reach, and audience growth across social media channels.
• Maximized Share of Voice (SOV) in selected B2B/wholesale partners' social channels.
• Secured key campaign activations across B2B/wholesale partner platforms.

What you need to succeed:

• Strong content creation skills and a creative mindset
• Excellent writing and communication skills
• In-depth knowledge of social media platforms, analytics tools, and trends
• Ability to work independently while collaborating with a small, passionate team
• Entrepreneurship and customer-first mindset
• Organised and proactive
• Thorough and detail oriented

Why Join Us?

• Lead the development of a fast-growing children’s lifestyle brand with a strong emphasis on responsibility, design, and high-quality products.
• Play a key role in shaping the brand’s expansion into APAC while growing market share in Europe.
• Work in a creative, innovative environment where your strategies directly impact success.
• Competitive compensation, comprehensive benefits, and career development opportunities.

Application Process:

Please submit your resume and cover letter detailing your experience and why you are the ideal candidate for this role.

For questions regarding the position, please contact: Head of People & Culture, Line Neustrup – [email protected].

ABOUT US

Founded in Copenhagen in 2015 by Anne Marie Lie Norvig, LIEWOOD is a result of Anne Marie´s strong passion for design, aesthetics, and the belief that beauty lies in the details. Being a mother of growing children, Anne Marie understands the needs and premises of daily life in a family. After all, this is what reflects the heart and soul of LIEWOOD.

Our Story – Liewood

With a focus on functionality and innovation, LIEWOOD designs and produces toys, interior, furniture, accessories, wear and footwear for babies and children all which are made with aesthetics, quality, and consciousness in mind. Exactly the core values that make LIEWOOD the fun and fair choice.

Our Philosphy – Liewood

Children are our future. And for them to evolve and create new paths that improve our world – both humans and planet – we must be thoughtful and make responsible, conscious choices, that reduce our imprint on the planet. Day by day, we strive to improve our processes and use of materials, however, we realize that this is an ongoing journey for us, and we will keep pursuing to become better.

LIEWOOD is an equal opportunity employer devoted to creating and maintaining an inclusive environment empowering every employee to do their best. As such, recruitment is always based solely on personal, business, and professional circumstances, and recruitment, promotion, and dismissals are never affected by race, sexual orientation, age, ethnic or social origin, gender, religion, race, social background, political affiliations, or opinions or the like that could give rise to discrimination.

Our responsible journey – Liewood

As a LIEWOOD colleague you will work from our beautiful office in Copenhagen, designed by NORM architects.

We strive to create an inclusive and open company culture, benefitting from a diverse group of high-performance people.