E-commerce & Digital Performance Manager

Are you ready to become part of an innovative e-commerce business where your passion for e- commerce, performance marketing, conversion optimization, and digital growth will come into play?

Are you commercially minded, eager to take responsibility for DILLING’s digital performance strategy and drive a growth-oriented digital business?

A company with love for wool since 1916

DILLING is a family-owned textile company in Herning, Denmark, with more than 100 years of experience in making clothes in organic natural materials – especially merino wool – for the whole family.

We have a strong and informal culture, where integrity, transparency and quality are among our core values. In recent years, we have experienced significant growth, and we are therefore looking for more talented people.

Your role

In the new role as our E-commerce & Digital Performance Manager, you will take responsibility for our performance marketing channels and general performance on dilling.com. You will develop and execute a customer-focused strategy that ensures optimal brand performance across markets and channels. The role combines strategic and operational tasks, and you will have a significant influence on your daily work and how you wish to shape this new position.

Your tasks

With a data-driven and analytical mindset, you will identify and implement growth-oriented initiatives that strengthen our commercial performance and support long-term success. Your responsibilities include:

• building, owning and maintaining our paid digital marketing strategy (such as Google ads, paid social ads, affiliate programs etc.)
• building, owning and maintaining our organic digital marketing strategy (e.g. SEO and marketing automation)
• being responsible for budgets on paid media channels
• owning all our external digital partnerships
• being curious and up-to-date on best practices in the market and relevant trends
• testing and implementing digital initiatives to increase engagement and sales
• establishing and developing an A/B testing program for dilling.com
• driving the web performance initiatives in collaboration with our internal development team
• analyzing and reporting on performance across channels
• leading investments in new customers and securing a scalable business model to be implemented in all potential markets.

What we can offer you

We offer you an exciting and challenging role in an innovative company that only focuses on e-commerce as a sales channel. At DILLING, we make sure to give you a good introduction to your new role, our products, and our company’s values and history, making you feel safe and ready to get started. You will be part of a strong and experienced team, where your colleagues are committed and always eager to learn more.

You will get

• Salary according to qualifications
• Attractive pension and free choice programme
• Flexibility and possibility to work from home
• An inspiring environment in our new headquarters
• A workplace with a strong sense of unity

Do you want to join the team?

If you would like to be part of DILLING, don’t hesitate to send your application to Kasper Kjærgaard Nielsen (CCO) at: [email protected]. Interviews are held on an ongoing basis.

More about DILLING

DILLING is a family-owned textile company that was founded in 1916. The company makes clothes in organic natural materials without harmful chemicals and heavy metals. The clothes are sold exclusively online in 26 different markets.

The company is managed and operated by the 4th generation, Morten Dilling, who has been at the helm of DILLING since 2016. Today, DILLING has a turnover in the three-digit millions DKK and has approximately 350 employees across the head office in Herning, the dyehouse in Bredsten near Vejle and our sewing and cutting facility in Lithuania.

The head office is located in Herning, where you will have your daily workflow in newly built and modern facilities – close to nature.

Read more about DILLING here: www.dilling.com.