Senior Interactive Play Designer - LEGO DESiGN
the LEGO Group
Dato: for 3 uger siden
By: Billund, Region Syddanmark
Kontrakttype: Fuld tid
Job Description
Do you dream of crafting magical play experiences that seamlessly blend the physical and digital worlds? Are you passionate about building interactive toys that inspire creativity, exploration, and imaginative play?
This is your chance to join the LEGO Interaction Design team, where we push the boundaries of interactive play by designing and prototyping new digital-physical toys for kids around the world!
Core Responsibilities
As a Senior Interactive Play Designer you will be driving the design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions, using hands-on making, hacking, and play-testing to craft engaging products that inspire kids worldwide. In this role, you will
Based in Billund, Denmark, LEGO Design is a diverse collective of around 600 creative minds. We work together to create iconic LEGO experiences that inspire joy and creativity worldwide. We thrive with the challenge of innovating within guidelines and constraints, fostering an environment where every idea is valued.
You will be part of the LEGO Interaction Design Team in Billund, Denmark, a team of 40+ designers and makers working on a variety of interactive and connected play experiences.
We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovative interactive toys that bring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mentality is crucial, as we continuously strive to expand the horizons of interactive toy design.
Do you have what it takes?
We are looking for a curious and inventive toy designer who loves to prototype, experiment, and craft interactive experiences. You enjoy getting hands-on with materials, sensors, and mechanics, blending traditional toy-making with digital play elements. The ideal candidate has
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Do you dream of crafting magical play experiences that seamlessly blend the physical and digital worlds? Are you passionate about building interactive toys that inspire creativity, exploration, and imaginative play?
This is your chance to join the LEGO Interaction Design team, where we push the boundaries of interactive play by designing and prototyping new digital-physical toys for kids around the world!
Core Responsibilities
As a Senior Interactive Play Designer you will be driving the design, prototyping, and development of interactive play experiences that bring LEGO toys to life. You will explore mechanical, electronic, and digital interactions, using hands-on making, hacking, and play-testing to craft engaging products that inspire kids worldwide. In this role, you will
- Invent and prototype new interactive LEGO toys that combine physical movement, sensors, and digital play elements.
- Explore and integrate new toy technologies, such as mechanical functions, IoT sensors, NFC, haptics, and motion tracking.
- Prototype interactive play experiences using physical materials (LEGO bricks, 3D printing, sensors) and digital tools (Unity, Arduino, Micro bit, Raspberry Pi, etc.).
- Iterate and refine toy designs through hands-on play-testing with kids, ensuring experiences are intuitive, engaging, and fun.
- Work closely with engineers, model designers, and digital teams to bring interactive play ideas to life.
- Stay up to date on industry trends, exploring new materials, mechanical innovations, and emerging play technologies.
- Mentor and guide designers, fostering an environment of exploration, creativity, and hands-on prototyping.
- Challenge and push LEGO play innovation, finding new ways to enhance physical-digital interactions and longevity in play.
Based in Billund, Denmark, LEGO Design is a diverse collective of around 600 creative minds. We work together to create iconic LEGO experiences that inspire joy and creativity worldwide. We thrive with the challenge of innovating within guidelines and constraints, fostering an environment where every idea is valued.
You will be part of the LEGO Interaction Design Team in Billund, Denmark, a team of 40+ designers and makers working on a variety of interactive and connected play experiences.
We collaborate across LEGO franchises, engineering, marketing, and digital development to create innovative interactive toys that bring new levels of engagement and storytelling to LEGO play. A hands-on, experimental mentality is crucial, as we continuously strive to expand the horizons of interactive toy design.
Do you have what it takes?
We are looking for a curious and inventive toy designer who loves to prototype, experiment, and craft interactive experiences. You enjoy getting hands-on with materials, sensors, and mechanics, blending traditional toy-making with digital play elements. The ideal candidate has
- A degree or equivalent experience with Toy Design, Industrial Design, Engineering, Game Design, Interaction Design, or a related field.
- Proven experience designing interactive toys, physical-digital play, or connected play experiences.
- Strong expertise in prototyping physical interactions, using materials like LEGO bricks, 3D printing, and mechatronics.
- Experience with sensors, IoT, and interactive components (e.g., motion sensors, NFC, haptics, sound, motors).
- Hands-on skills in prototyping tools, such as Arduino, Raspberry Pi, Micro bit, or Unity for interactive play experiences.
- A deep understanding of play mechanics, toy safety, and child-centered design.
- A passion for working with kids and using play-testing insights to refine toy experiences.
- A collaborative approach, working across subject areas to bring interactive toys from concept to reality.
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.
What’s in it for you?
Here is what you can expect
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.
Thank you for sharing our global commitment to Children’s Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
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