PPC Specialist

Are you a PPC enthusiast who loves digging into ad performance, thinking strategically, and watching the numbers climb?

Then you might be the person we’re looking for to join our in-house marketing team at RINA Digital Solutions.

Your role

As our new PPC Specialist, you'll take full ownership of our paid advertising efforts - primarily across Google Ads, LinkedIn, and Meta - and play a key role in our digital growth journey. You'll manage campaigns for our two software products, SERTICA and INEXTIA, across both established and emerging export markets.

Your responsibilities include:

• Developing and executing Google Ads strategies, including optimizing existing SERTICA campaigns and building a new international setup for INEXTIA
• Managing and scaling LinkedIn campaigns in collaboration with the email marketing team
• Optimizing Meta advertising in close partnership with our content team
• Managing ad budgets with a focus on performance and ROAS
• Setting KPIs and reporting results using Looker Studio
• Leveraging GA4 and Google Tag Manager for tracking, data analysis, and conversion optimization
• Continuously refining messages and targeting based on tests and data insights
  
  

You’ll combine strategic thinking with operational execution and work closely with the rest of the team. We collaborate on tasks, so you’ll also have the opportunity to expand your skillset beyond advertising.

About You

You’re technically strong, data-driven, and motivated by results. You know how to set direction – and you get things done.

We imagine that you have:

• 2–5 years of experience in PPC and performance marketing
• Solid hands-on knowledge of Google Ads, LinkedIn Campaign Manager, and Meta Business Suite
• Strong skills in GA4, Tag Manager, and campaign reporting
• Familiarity with bidding strategies and conversion optimization
  
  

Bonus points if you also have experience with:

• Email marketing and digital campaign management
• Tools like Excel, Active Campaign, and Zapier
• Server-side tracking
• Lead funnels and the B2B customer journey
• Using AI tools
  
  

Success in this role means:

• Delivering profitable growth and strong campaign performance
• Driving a scalable and effective ad strategy
• Creating alignment between paid media and our broader marketing efforts
• Contributing to a collaborative, knowledge-sharing team culture
  
  

About Us

RINA Digital Solutions is an international IT company based in Aalborg, Denmark. We are part of the global RINA Group with over 6,000 employees across more than 70 countries.

You’ll join a skilled marketing department, working closely with three passionate colleagues. You won’t be on your own – but you’ll fully own your role. As Line, our Digital Designer, puts it: "I love being part of a team where we support each other both professionally and personally. There’s room to share ideas and contribute to each other's work, so we achieve the best results together. And at the same time, we’re not afraid to joke around, have fun, and give each other that extra boost in our daily work."

Learn more about the team

Apply Now

If you have any questions regarding the position, please feel free to contact Julie Østerberg Jakobsen, Head of Digital Marketing on +45 2972 0901.

Ready to take the next step? We look forward to hearing from you!