Product Marketing Manager

We are looking for a Product Marketing Manager to lead our marketing efforts for the Softpay product. You will create and execute targeted marketing campaigns for both technical and non-technical audiences, with a focus on social media, web, and email.  

As part of our product team and reporting to the Head of Product, you will collaborate closely with the sales team and interact with all departments. Join our team of over 50 skilled professionals in Copenhagen and contribute to our rapid growth. 

About Softpay 

Softpay is a fintech company headquartered in Copenhagen, providing a software-based payment solution that is reshaping the way shops accept contactless card payments. Our innovative mobile app eliminates the need for physical terminals, enabling merchants to streamline their payment processes.

Our solution caters to businesses of all sizes, empowering retailers, hospitality businesses, and transportation companies to enhance the customer experience by accepting payments in the aisles, at the table, or on the go.

Since our product launch in 2021, we have expanded our reach and are now live in more than 15 countries. We collaborate with major payment schemes, acquirers, banks, and partners to continually grow our presence. Our team of over 50 experienced and passionate professionals, spread across Europe, is dedicated to advancing the future of payments.

Your responsibilities and tasks 

In short, you will responsible for everything that is related to marketing and social media at Softpay as we continue to grow, with these main tasks.

• Create and publish engaging marketing content such as website copy, blog posts, whitepapers, case studies, and product features. Plan and execute marketing campaigns across relevant platforms.
• Drive PR and media outreach, and position Softpay as a thought leader through strategic communication, industry commentary, and event participation.
• Execute communication for new product features and market entries with Product, Sales, and partners - and collaborate with partners on joint marketing initiatives and go-to-market effort.
• Work with the product and sales teams to create sales enablement materials, such as product presentations, and manage event marketing activities, including supporting materials. 
• Engage with customers to understand their needs, pain points, and feedback, and incorporate these insights into our marketing efforts
• Monitor and analyze key marketing metrics, leveraging data-driven insights to optimize future marketing tactics.

Our ideal profile 

• Hands-on experience in B2B content creation, marketing communications, and social media campaigns with 5 years of experience.
• Good understanding of the payment industry landscape, fintech, SAAS solutions, and mobile apps. 
• Experience with technical marketing and content, while simplifying complex technical concepts for diverse audiences. Some technical flair and curiosity.
• Excellent communication skills in English, both verbal and written. German and other languages as a bonus. 
• Familiar with marketing tools, CRM systems, and analytics platforms
• A relevant degree in marketing or a related field further solidifies your qualifications.
• Proactive attitude and takes ownership of projects, driving them to success.

Join Softpay and contribute to the future of payments 

Softpay is a fast-growing company in the payments and fintech sector. Innovation is central to our approach, and we foster a collaborative working environment with minimal hierarchy and streamlined procedures.

We offer a competitive salary along with benefits such as health insurance, a daily subsidized lunch, and occasional company events. Our Copenhagen office is our primary workspace where we collaborate to solve problems, with a weekly work-from-home day on Wednesdays. And yes—our espresso machine is a prized asset. 

Preference will be given to applicants already based in Denmark. 

If you are interested in shaping the payment industry and supporting the success of our product, we encourage you to apply today.