Ecommerce Manager

Are you passionate about e-commerce, conversion optimization, and digital growth? Are you commercially minded, eager to take responsibility for an ambitious online strategy and drive a growth-oriented digital business?

If so, we are looking for you as our new E-Commerce Manager at BARONS!

A Premium Brand with Purpose and Potential:

BARONS is an innovative Danish clothing company specializing in timeless and sustainable high-quality shirts. With a strong digital presence and a direct-to-consumer (DTC) business model, we have established ourselves as a significant player in the premium menswear market. We are now entering an exciting phase, making investments in brand development, marketing, product portfolio expansion and enhanced customer experience.

Own and Elevate Our E-Commerce Strategy:

As the E-Commerce Manager at BARONS, you will have overall responsibility for our digital growth. You will develop and execute a customer-centric and brand-driven e-commerce strategy that ensures optimal performance across markets. The role combines strategic and operational tasks, and you will have a significant influence on your daily work and BARONS’ digital direction.

Your Key Responsibilities Include:

As E-Commerce Manager, your primary responsibility will be to develop and execute an e-commerce strategy that drives BARONS’ growth. You will continuously optimize our website to drive sales and enhance both conversion rates as well as the overall customer experience. In addition, you will be responsible for further developing our loyalty program, BARONS Club, into a key driver of customer retention and brand loyalty. Through data analysis, you will identify and implement growth-oriented initiatives that strengthen our commercial performance and support long-term success.

Other responsibilities include;

• Implementing new e-commerce tools and technologies
• Driving the implementation of web development initiatives in collaboration with external partners
• Establishing and developing an A/B testing program
• Staying curious and up to date on best practices in the market and relevant trends
• Influencing digital marketing activities (SEO, SEM, email marketing, paid social) in close collaboration with the marketing team

Specific Tasks:

• Monitoring and optimizing our website (UX, speed optimization, etc.)
• Analyzing, reporting and most importantly acting on online commercial performance using Google Analytics, Shopify, and other relevant tools
• Testing and implementing new digital initiatives to increase engagement and sales
• Performance marketing optimization in collaboration with marketing and external agencies
• E-commerce budget responsibility

Your Objectives:

Your key objectives will be to grow online revenue through data-driven decisions and initiatives. Further, you will improve the conversion rate on our website by identifying friction points and continuously optimizing the user journey. Additionally, you will;

• Ensure that customers face a seamless shopping experience from start to finish
• Work strategically to reduce both exchanges and return rates
• Drive initiatives to increase sign-ups for BARONS Club and increase customer lifetime value
• Contribute to ensuring visual consistency between digital and physical touchpoints
• Challenge the status quo and drive innovative e-commerce initiatives

Energetic, Creative, and Ready to Challenge the Norm:

You are a person with a strong entrepreneurial mindset and a natural drive to make things happen. You thrive in a dynamic environment where ideas flow freely, and you’re not afraid to challenge the status quo. You’re expressive, outgoing, and proactive – someone who brings energy to a room and enjoys sparring with others to find the best solutions. You are passionate about improvement and always on the lookout for smarter, more effective ways to create results. With your high level of initiative, creative thinking, and strong execution power, you are motivated by seeing your ideas take shape and deliver real impact.

What We Offer:

You will have the responsibility of driving digital growth in a scalable and innovative company, with the opportunity to work hands-on with a wide range of digital disciplines. This is a unique chance to influence an ambitious growth strategy while enjoying the freedom to test and implement new digital strategies in a dynamic organization. You will be part of an energetic team where collaboration and development are key, within a culture characterized by freedom, flexibility responsibility, and trust.

As we will be interviewing candidates continuously, we encourage you to submit your CV at your earliest convenience.