Marketing Automation Manager

Nets


Dato: for 1 uge siden
By: København, Region Hovedstaden
Kontrakttype: Fuld tid
Job Description

Join Our Team as a Marketing Automation Manager — Shape the Future of Data-Driven Marketing in the Nordics!

Are you passionate about transforming marketing strategies through automation and data-driven insights? We’re seeking a Marketing Automation Manager to revolutionize our Customer Value Management and Lead Management practices across the Nordic region.

Nets, part of Nexi Group, is a leading player in the payments industry. Formed through the merger of Nexi, Nets, and Sia, Nexi group has over 80 years of market experience, with a presence in more than 25 countries and 10,000+ employees across Europe.

With thousands of customers — and even more prospects to engage — we need a trailblazer to take our marketing efforts to new heights. If you’re ready to lead, innovate, and make a measurable impact, this is the role for you!

What You’ll Get:

  • Comprehensive, structured training and ongoing support from your manager
  • A hybrid work setup with flexible hours
  • The latest equipment (laptop, mobile phone, and monthly internet subscription)
  • A dynamic, collaborative, and international environment

About Your Future Team: Join a team of over 40 talented, passionate professionals across our Nordic offices. Together, we’re driven by a commercial mindset and a collaborative spirit — and we’re ready to welcome you onboard.

Your Mission: Your first major challenge will be to spearhead the end-to-end implementation of our new marketing automation platform, HubSpot. You’ll ensure it’s tailored to our business needs, empowering marketing, sales, and operations teams to thrive.

Key Project Responsibilities:

  • Gather and align requirements from multiple business functions
  • Design and co-create processes for how the tool integrates within marketing and across teams
  • Configure and customize HubSpot to support both long-term strategies and immediate objectives
  • Develop and launch automated workflows, lead scoring, and content delivery aligned with the customer journey
  • Monitor performance, analyze results, and leverage data for continuous improvement

Your Core Responsibilities:

  • Implement, manage, and optimize marketing automation tools to ensure smooth, effective campaigns
  • Develop automation strategies to fuel lead generation and enhance customer value
  • Segment and manage contact lists for personalized, targeted communications
  • Design, build, and execute multi-channel automated campaigns (email, SMS, app notifications, telesales, and more) alongside our Country Marketing Teams
  • Drive content creation for email marketing and lead-nurturing initiatives
  • Align automation efforts with sales and customer service teams to create a unified, seamless customer experience
  • Analyze performance metrics, providing actionable insights to boost campaign ROI
  • Create and maintain comprehensive documentation on automation processes and best practices
  • Serve as a super-user, training and empowering other marketing and CRM tool users
  • Stay on top of industry trends and emerging technologies to continuously evolve our marketing approach

What Makes You the Perfect Fit:

Do you see yourself in this role? If you’re excited by what you’ve read so far, check out the qualifications below — but remember, it’s not just about your experience. Your passion, potential, and drive to succeed are what matter most!

Your Must-Have Skills:

  • Proven expertise with marketing technologies like CRM systems, marketing automation platforms, analytics tools, and content management systems
  • Hands-on marketing experience, including digital marketing, email campaigns, lead generation, and customer value management
  • Strong data analysis skills to measure, optimize, and improve marketing performance
  • Exceptional communication skills to collaborate with cross-functional teams — and to bridge the gap between technical and non-technical stakeholders
  • Fluent English proficiency (spoken and written) with compelling presentation skills
  • A degree in Marketing, Business, Computer Science, or a related field
  • A proactive, organized self-starter mindset with a passion for hands-on execution

Bonus Skills That Make You Stand Out:

  • Experience in the payments industry or financial services
  • Previous experience implementing a Marketing Automation Tool — especially HubSpot

Location: We’re flexible! This role can be based in Copenhagen, Helsinki, Oslo, or Stockholm.

Ready to make a lasting impact in a forward-thinking, data-driven marketing team? Let’s create the future of marketing automation together!

Life at Nexi

Discover more about us and what it's like to be part of Nexi by visiting this page: https://www.nexigroup.com/en/people/life-at-nexi/overview/?utm_source=career-platform&utm_medium=job-openings&utm_content=standard . Learn about our values, meet our communities, and see how we are shaping the future of digital payments together.

Apply now!

If this opportunity resonates with you, we'd love to hear from you!

Please apply at your earliest convenience. We'll be reviewing applications continuously and closing the position once we've found the right fit. We are committed to creating a diverse culture where talents from all walks of life can feel like they truly belong.

By exploring this job opening, you're one step closer to joining us. We're excited to learn more about you!

Responsibilities

QUALIFICATIONS

About Us

Are you interested in joining one of Europe's leading PayTech companies? Do you want to be part of a diverse team, collaborating with colleagues from across Europe? If so, you're in the right place!

About The Team

We are the result of merging Nexi, Nets, and Sia, with a presence in over 25 countries. With over 80 years of experience, we offer plenty of opportunities for personal and professional growth

At Nexi, we learn, adapt, and think like entrepreneurs. Discover more about our culture by visiting this page: https://www.nexigroup.com/en/people/life-at-nexi/overview/?utm_source=career-platform&utm_medium=job-openings&utm_content=about-the-team
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