Associate Marketing Manager, Nordics

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.

We are seeking a dynamic Associate Trade Marketing Manager to plan and execute trade marketing activities across our key Nordic brand partners.

The role would suit someone with a proven track record of developing and executing trade marketing strategies that drive consumer engagement, improve our brand presence, and increase revenue.

The ideal candidate will have a passion for sport and sportswear retail, with experience across the full journey from online to instore with specialist knowledge in Ecommerce.

The role reports directly to the Senior Trade Marketing Manager for Nordic region.

MAJOR ACCOUNTABILITIES:

• Account management of key brand partners in alignment to the Nordic trade marketing strategy with a key focus on Lifestyle, Running and Football.
• Support sell-in activity through the creation and delivery of account specific pre-line and sell-in presentations, promoting best-in-class buying experiences for our customers.
• Create and present consumer-first, account specific pre-line marketing presentations that influence future buys.
• Highlight gaps, challenges and opportunities from Global/EMEA plans for your accounts.
• Creation and implementation of account marketing plans, managing tactical activity and marketing channels to deliver brand awareness and sell through.
• Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role.
• 360 campaign management – planning, creative, production & activation.
• Management of brand partner budget and launch tools ensuring best in class assets and partner servicing whilst consistently looking for efficiencies in spend and resource.
• Analysis and reporting of campaign successes and key learning including return on investment, rate of sale & sell through.
• Ability to liaise and build relationships with internal and external stakeholders.
• Promote the correct use of New Balance brand guidelines.
• Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation etc.)
• Work with wholesale creative teams, third party agencies and/or internal creative team to develop innovative experiential, instore & online marketing assets.
• Explore external digital, paid media, social and PR initiatives where required.
• Utilize and integrate wider business opportunities, such as athletes & talent, to activate global game plan moments with accounts.
  
  

REQUIREMENTS FOR SUCCESS:

Education

• Relevant degree in Marketing or Business, or related experience
  
  

Experience

• Experience in managing & delivering omni-channel marketing campaigns.
• Strong knowledge and understanding of the digital consumer journey as well as data analysis.
• Good understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion.
• Experience in the sports, culture, and performance industry.
  
  

Project Management

• Takes responsibility/accountability.
• Experience of juggling multiple projects at the same time.
• Confident in creating and delivering presentations.
• Exceptional organization, time, and management skills.
  
  

Collaboration

• Process driven with a clear understanding of working across multiple stakeholders, wholesalers, seasons, products, agencies, and departments.
• A people person who builds relationships easily.
  
  

Other

• Innovative with a creative mindset.
• Unphased by a challenge.
• Ability to evaluate priorities and problem solving capabilities.
• Good influencing skills.
• Total customer satisfaction mindset.
• Enjoys fast paced, brand led environment.
• Willing and able to travel across the Nordic region.
  
  

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.