Head of Marketing and Communications

Are you someone ready to drive impactful change?

If so, we’d love for you to join our team at Factbird as our Head of Marketing and Communications.

In this crucial role, you will be responsible for shaping our marketing strategy and communications efforts during a period of rapid growth. Your creativity, strategic vision, and passion for storytelling will be key in enhancing our brand presence and driving engagement with our target audiences. Want to be a part of something great?

Who we are looking for

We are looking for a forward-thinking and innovative marketing leader who will manage and develop our marketing and communications strategy while being a key driver of our digital transformation.

This role requires a blend of creativity and analytical skills, a deep understanding of branding, and a track record of successfully implementing marketing campaigns that drive results.

The ideal candidate will have:

• A minimum of 10 years of experience in marketing leadership roles, ideally within a fast-scaling B2B SaaS environment towards Manufacturing.
• Proven track record of taking charge of key marketing initiatives, demonstrating an ability to own the full marketing engine from strategy development to execution in a fast paced scaling business.
• Strong business acumen and entrepreneurial mindset, with a strategic approach to marketing that includes brand management, project coordination, and content production.
• Deep understanding of digital marketing, including paid acquisition, SEO, conversion rate optimization (CRO), and lifecycle marketing, with experience in scaling successful strategies.
• Excellent communication skills, capable of presenting data-driven insights and compelling narratives to various stakeholders.
• A hands-on approach to experimentation, measurement, and optimization, with the ability to swiftly identify actionable insights.
• Experience leading cross-functional initiatives, ensuring alignment and collaboration across teams.
• International experience including managing team members remote without loosing track of the culture and team cohesiveness.
• A mindset that values agility, iteration, and ownership, prioritizing results and continuous improvement.

What you will be doing

In this dynamic role, you will oversee and lead our marketing initiatives across various global markets, with a particular focus on the Nordics, UKI, DACH, Benelux, and North America. You’ll have the autonomy to experiment and implement strategies that capture and convert users from all around the world.

Reporting to our Chief Executive Officer and collaborating closely with our executive management team, you will define our growth marketing roadmap and execute initiatives that enhance global awareness, drive customer acquisition, and fuel revenue growth.

• Manage funnel against CAC/LVR metrics: Monitor growth across various channels to maximize growth engine to find and nurture optimal performance.
• Strategy Development: Create and execute comprehensive marketing and communication strategies that align with Factbird's growth objectives and long-term vision.
• Brand Management: Maintain and enhance Factbird's brand image across all channels, ensuring consistency and positive perception.
• Advertising & Promotion: Oversee and manage advertising campaigns and promotional activities to increase brand visibility and engage customers across multiple platforms.
• Digital Marketing: Lead digital marketing initiatives, including online advertising, SEO, social media campaigns, and email marketing to effectively reach target audiences.
• Public Relations: Foster strong relationships with the media and manage public relations efforts, including press releases and crisis communications.
• Team Leadership: Manage a team of 12 talented marketeers, providing guidance, setting goals, and conducting performance reviews to ensure alignment with our mission.
• Collaboration: Partner with cross-functional teams, such as sales and product development, to ensure cohesive marketing strategies and messaging that drive organizational success.
• Performance Analysis: Measure and analyze marketing efforts to assess effectiveness, utilizing data and analytics to inform decision-making and drive continuous improvement.
• Budget Management: Develop and manage the marketing budget, ensuring resources are allocated effectively to achieve desired outcomes.

What you will be valued for

• Wherever you go, you carry a positive attitude, a can-do attitude, and an authentic sense of kindness.
• You're honest, trustworthy, and thoughtful as a team member.
• You have authentic kindness that goes beyond politeness; it involves genuine care and concern for others. Treating people with respect, empathy, and understanding, not just as a social convention but because you genuinely value their well-being.

The Factbird Story

Factbird originated from the Emendo consulting group, recognized for its prowess in lean manufacturing and process optimization. While our roots are deep in this heritage, we have charted our unique course, standing at the forefront of manufacturing intelligence software today.

With our presence in over twenty-five countries and offices in Denmark and the United States, we are scaling significantly across the globe. Currently, we have a team of 85+ talented employees based in Denmark, the United States, Germany, United Kingdom and Sweden, dedicated to our mission, and our system is used by 300+ manufacturers worldwide daily.

At Factbird we take care of our people. Here is what we offer.

• Flexible working hours - we know life can be unpredictable, and we want to help you balance your work and personal life.
• Fixed salary – plus company equity program, your hard work will be rewarded!
• Internet reimbursement
• Structured Onboarding: We'll equip you with the right tools and support to set you up for success.
• Active Breaks: Join our Tuesday runs with Coach Ole and Thursday morning yoga sessions right at the office to stay fit and energized.
• Factbird days and company-wide retreats
• Global Perspective: Enjoy Factbird days and company-wide retreats that bring our international, diverse, and inclusive culture to life. We treasure every unique perspective and background within our team.

Ready to join the Factbird Team?

Join us in shaping the future of data collection and production monitoring by submitting your application today. Please feel free to pass this information along to anyone you know who a suitable candidate may be!

Our interview process includes an initial call with our recruiter, followed by a conversation with part of our Senior Management Team, and a final meeting with our Chief Executive Officer. During the interview process, we will also include time for you to meet the rest of the team. If you have any questions, reach out to Khristel Aparicio ([email protected]).